AQW Business Solutions

Practical Product Commercialisation

From Concept to Market

Helping founders, brands and growing businesses turn product ideas into commercially viable businesses—from feasibility and business-model refinement through product development, OEM/ODM sourcing, supplier coordination, market launch and operational improvement.Based in Auckland, New Zealand. Supporting clients internationally.

How I Can Help

Feasibility & Commercial Planning

Assess your product idea, target pricing, likely costs and order quantities before committing to tooling or production. Identify key risks and define practical next steps.

Product Development & Supplier Coordination

Turn your concept into clear product requirements. Coordinate materials, samples, packaging and supplier communication to resolve practical issues and prepare for production.

Sourcing, Production & Delivery

Find suitable suppliers, compare quotations and coordinate production, quality checks and delivery arrangements. Keep costs, timelines and supplier communication clear as your product moves towards launch.

Who I Help

Founders & Designers

Turning a physical product idea into a practical development and production plan.

Brands & Retailers

Developing private-label products, expanding product ranges or finding suitable manufacturing partners.

Established Product Businesses

Improving product costs, resolving supplier issues and strengthening purchasing and supply arrangements.

Consultancies & Project Teams

Adding hands-on product development, China sourcing and supplier coordination support for client projects.

How I Work

1. Discuss Your Project

We start with a short conversation about your product, current stage and the challenges you need help with.

2. Agree the Scope

We agree on priorities, deliverables, timing and fees before work begins. Support can cover a specific stage or ongoing project coordination.

3. Put the Plan into Action

I work with you and your suppliers to move agreed tasks forward, track progress and address issues along the way.

Why Work With Me

Hands-On International Business Experience

More than 15 years of hands-on experience across product development, OEM/ODM sourcing, supplier management, logistics, inventory and business growth. I have built businesses in China and New Zealand, developed customers across Western Europe and North America, visited more than 100 factories, and delivered customised and volume orders for established brands and my own product brands.

Practical Founder and Mentor Perspective

As a multi-time founder and business mentor, I help clients assess risks from a practitioner’s perspective, make practical decisions that can be implemented, and focus on actions and outcomes rather than methodology alone.

Let’s Discuss Your Product Project

Tell me about your product idea or product business, where you are now, and the support you need.